Running a business online is not an easy task. The website requires a lot of coordination between several teams to ensure that the viewer’s experience is smooth. When a viewer visits your page for the first time, they go through all the different sections and decide whether they want to make the final purchase or not.
However, every customer doesn’t intend to buy but browse through the content you offer. Then, as the business owner, how will you drive them to get to the final step of the sales funnel? One of the initial offers you can make to the viewer is to offer a discount for the first purchase. Now, this is called Call To Action or CTA.
Define Call To Action
It is a prompt for an instant response or drives the customer enough to purchase. CTA is a marketing strategy that convinces consumers that the product is …